{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While many deluxe brand names drive exposure via social media sites marketing, celeb collaborations and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items have not transformed much in years; it does not have TikTok, and doesn't give celebs cost-free handbag